L'Oréal - "Lessons of Worth - Eva Longoria"

McCann Paris

McCann Paris Neuilly sur Cedex, France

4125

Marka: L'Oréal
Ülke: France

Reklamcı: L'Oréal

Başlık	Lessons of Worth - Eva Longoria
Haftanın	McCann Paris
Kampanya	Lessons of Worth
Reklamcı	L'Oréal
Marka	L'Oréal
İlk Yayınlanma Tarihi	2021 / 9
Sektör	Cosmetics, Beauty Products & Perfumes
hikaye	Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline.
felsefe	Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria.
Medya Türü	Web Film
Süre	98 seconds
Post Prodüksiyon	Nightshift
Aktör	Eva Longoria
President	Charlotte Franceries
Yaratıcı Ajans Başkanı	Julien Calot
Yaratıcı Yönetmen Ortağı	Liam Fearn
Creative Lead	Eric Landowski
Creative Manager	Nadia Lasfar
Chief Operating Officer (COO)	Anne-Sophie Carbo
Direktör	Mathieu Vieille
Müşteri Direktörü	Kristell Piriou
Ajans Prodüktörü	Thibaut Blacque Belair
Ajans Prodüktörü	Jean ROBERT
Prodüksiyon Şirketi	PHANTASM
Post Prodüksiyon	Louise Jolles
Post Prodüksiyon	Sabrina Branco
Talent	Kimberly Kress
Post Prodüksiyon	X-Track