| Başlık | Talent Transplant |
| Haftanın | McCann London |
| Kampanya | Talent Transplant |
| Reklamcı | The Talent Business |
| Marka | CREAM |
| Posted | Ağustos 2023 |
| Sektör | Advertising Agencies |
| felsefe | Every year a different agency hosts CREAM, the annual portfolio show of emerging talent run by The Talent Business and judged by adland’s leaders. This year McCann London positioned talent as an existential issue with ‘The Talent Transplant’ - taking inspiration from the medical world. We looked under the skin of emerging creatives to find the brains, guts and hearts that will create the future’s most groundbreaking work. Rather than doing a photoshoot we scanned real creatives in an MRI scanner and used the beautiful, recoloured scans to produce a suite of medical inspired events assets. |
| Medya Türü | Corporate Communication |
| Süre | |
| Yaratıcı Ajans Başkanı | Rob Doubal |
| Yaratıcı Ajans Başkanı | Laurence Thomson |
| Yaratıcı Ekip | Lee Elliot |
| Yaratıcı Ekip | Rory Peyton-Jones |
| Head of Art | Lisa Carrana |
| Tasarımcı | Matt Bryce |
| Tasarımcı | Lauryn Raymond |
| Prodüksiyon Şirketi | Craft London |
| Chief Production Officer | Ben Clark |
| Artworker | Robbie Maynard |
| Müşteri Temsilcisi | Milo Draco |
| Proje Sorumlusu | Nadimul Hasan |
| Public Relations | Ashley Biack |
| Reklam Sorumlusu | Anna Green |
| Reklam Sorumlusu | Will Knox |
| Prodüktör | Mandeep Kalsi |
| Prodüktör | Liam White |
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