McDonald's - "McHive: The World's Smallest McDonald's"

DDB Oslo AS

DDB Oslo AS Oslo, Norway

Ödüller

9827

Marka: McDonald's
Ülke: Norway

Reklamcı: McDonald's

Başlık	McHive: The World's Smallest McDonald's
Haftanın	DDB Oslo AS
Kampanya	McHive
Reklamcı	McDonald's
Marka	McDonald's
İlk Yayınlanma Tarihi	2019
Sektör	Restaurants & Fast Food
Slogan	Big enough to make a difference
hikaye	Some McDonald’s franchisees in Sweden have beehives on the rooftops of their restaurants; a growing initiative that McDonald’s is scaling up. To honour the initiative and spread the word, the agency designed and produced a fully functioning beehive in the shape of a tiny McDonald’s restaurant, with room for over 20,000 guests. The tiny restaurant with a big purpose made people around the world put social media pressure on their local McDonald’s to adopt the initiative.
Medya Türü	Case Study
Süre	58 seconds
Yaratıcı Ajans Başkanı	Andreas Dahlqvist
Reklam Yazarı	Petter Dixelius
Sanat Yönetmeni	Joel Ekstrand
Müşteri Temsilcisi	Stina Nyberg
Senior Client Director	Jens Welin
Senior Client Manager	Jeanette Ytterman
Sanat Yönetmeni	Joel Ekstrand
Reklam Yazarı	Petter Dixelius
Client Manager	Stina Nyberg
Creative Producer	Tobias Bergenwall
Grafik Tasarım	Daniel Liljas
Grafik Tasarım	Fredrik Kjellström
Communication Planner	Jesper Andersson
Social Media and Content Manager	Jonas Eriksson
Social Media Strategist	Kevin Beaulier
PR Director	Susanne Johansson
Tasarımcı	Nicklas Nilsson
Fotoğrafçı	Christian Björnerhag
Grade	Christian Björnerhag
Fotoğrafçı	Natan Gullström
Fotoğrafçı	Olle Lindblom
Editör	Natan Gullström
Post-production Producer	Denice Heurlin
Marketing Director	Christoffer Rönnblad
Senior Marketing Manager	Lisa Palm Danielsson
Marketing Manager	Selma Felic
Proje Sorumlusu	Annakarin Lewald