Ikea - "Spring Collection"

DDB Brussels

DDB Brussels Brussels, Belgium

7632

Başlık	Spring Collection
Haftanın	DDB Brussels
Kampanya	Choose Color
Reklamcı	IKEA
Marka	Ikea
İlk Yayınlanma Tarihi	2014
Sektör	Home Furniture
hikaye	Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels. From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well. This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general.
Medya Türü	Poster
Süre	50 seconds
Yaratıcı Yönetmen	Peter Ampe
Yaratıcı Ekip	Tim Arts
Yaratıcı Ekip	Stefan Van Den Boogaard
Müşteri Temsilcisi	Francis Lippens
Müşteri Temsilcisi	Kaat De Brandt
Müşteri Temsilcisi	Astrid de Paep
Strateji Planlamacı	Dominique Poncin
Strateji Planlamacı	Maarten Van Daele
Tasarım	Andreea Buescu