| Başlık | Make the Move |
| Haftanın | OgilvyOne Athens |
| Kampanya | Make the Move |
| Reklamcı | Lacta |
| Marka | Lacta |
| İlk Yayınlanma Tarihi | 2015 / 3 |
| Sektör | Food |
| Slogan | Make the Move |
| hikaye | In 2015, Lacta chocolate wanted to go beyond inspiring young people in Greece to find love and enable them to actually make the move, through the product itself. By introducing Lacta Messages, unique QR codes were printed on every Lacta pack, that people could scan with their mobile phones and hide a message on every chocolate they gave to someone they liked. Instead of just producing a demo video to explain it all, Lacta created an original web series that captivated and inspired a whole generation... 5 short episodes were released on Facebook in the month leading to Valentine’s day. Audiences were hooked by the cliffhangers at the end of each episode, sharing thousands of comments & likes, reaching 6 million video views in a nation of 4 million Facebook users! |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Panos Sambrakos |
| Yaratıcı Yönetmen | Franceska Galafti |
| Sanat Yönetmeni | Gert Tzafa |
| Reklam Yazarı | George Theodorakopoulos |
| Müşteri Direktörü | Christina Alifakioti |
| Müşteri Temsilcisi | Nikolas Tsakonas |
| Creative technologist | Manolis Mavrikakis |
| Lead Developer | George Alatzas |