Başlık | Superformula to Fight Cancer |
Haftanın | J. Walter Thompson Brazil |
Kampanya | Superformula to Fight Cancer |
Reklamcı | Hospital A.C.Camargo Cancer Center |
Marka | Hospital A.C.Camargo Cancer Center |
Posted | Temmuz 2013 |
Sektör | Hospitals, Healthcare facilities & Medical Services |
hikaye | JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment: |
Sorun | Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. |
Sonuç | An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Ajans Başkanı | Ricardo John |
Sanat Yönetmeni Amiri | Fabio Simoes |
Yaratıcı Yönetmen | Hernán Rebaldería |
Yaratıcı Yönetmen | Santiago Dulce |
Sanat Yönetmeni | Guilherme Sakosigue |
Reklam Yazarı | Fabio Ozorio |
Müşteri Temsilcisi | Luciana Rodrigues |
Müşteri Temsilcisi | Yves Rodrigues |
Strateji Planlama | Fernand Alphen |
Strateji Planlama | Isabella Mulholland |
Strateji Planlama | Stella Pirani |
Medya Planlama | Aline Moda |
Medya Planlama | João Dabbur |
Medya Planlama | Andrez Sanchez |
Reklam Süpervizörü | Adriana Seixas Braga |
Reklam Süpervizörü | Luciana Del Nero |
Sanat İşleri Satın Alma Sorumlusu | Paula Ferrari |
Grafik | Flavio Schaefer |
Grafik | Flavio Colella |
Prodüksiyon Şirketi | Vetorzero |
Prodüksiyon Sorumlusu | Eliza Flores |
Yönetmen | Andre Sernaglia |
Yönetmen | Marcelo Fahd |
İlüstrasyon | Marcelo Fahd |
İlüstrasyon | Felipe Kimio |
İlüstrasyon | Fernando Ricciopo |
Animasyon | Fernando Ricciopo |
Post Prodüksiyon | Fernando Ricciopo |
Post Prodüksiyon | Marcelo Akira |
Yönetmen | Gualter Pupo |
Editör | Ricardo Mehedff |
Ses Prodüksiyonu | Shuffle |
Advertiser's Supervisor | Irlau Machado Filho |
Prodüksiyon Şirketi | Hungry Man |
Post Prodüksiyon | Hungry Man |