Sergey Arkhipov
Junior brand manager at BBDO Russia Group
Moscow, Russia
BaşlıkNext day you'll be okay
Haftanın
Kampanya Next day you'll be okay
Reklamcı Bayer HealthCare LLC
Marka Alka-Seltzer
İlk Yayınlanma Tarihi 2013 / 5
Sektör OTC Medicines (Pain Relievers, Cold & Flu, ...)
Slogan Next day, you'll be okay
hikaye The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day.
 
felsefe IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover.
 
Sorun SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. 
Medya Türü Print
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Senior Art Director
Prodüktör
Müşteri Direktörü
Senior Account Manager
Production Studio
Brand manager
Junior brand manager
Reklam Yazarı

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