Başlık | Next day you'll be okay |
Haftanın | BBDO Russia Group |
Kampanya | Next day you'll be okay |
Reklamcı | Bayer HealthCare LLC |
Marka | Alka-Seltzer |
İlk Yayınlanma Tarihi | 2013 / 5 |
Sektör | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
Slogan | Next day, you'll be okay |
hikaye | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. |
felsefe | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
Sorun | SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
Medya Türü | |
Yaratıcı Ajans Başkanı | igo lutz |
Yaratıcı Yönetmen | Mihai Coliban |
Senior Art Director | Aaron John Nielsen |
Prodüktör | Marina Shponko |
Müşteri Direktörü | Darya Arkharova |
Senior Account Manager | Boris Sorokin |
Production Studio | Masked Brothers |
Brand manager | Svetlana Neeva |
Junior brand manager | Sergey Arkhipov |
Reklam Yazarı | Andrey Sivkov |