| felsefe | The Campaign Big Awards rewards the best of British advertising. This series of ads promotes entry to the 2013 awards, and is targeted at ad agencies throughout Britain. It features a detailed statistical breakdown of last year’s winners, by age, size of agency, and distance from the stage at last year’s ceremony.The approach combined the beauty and intricacy of infographics, with topics that were intended to get the industry talking. From the relationship between size and creativity, to the average age of different creative departments, to the relationship between success and table placement at last year’s awards.Information was painstakingly gathered from a number of sources, and then translated into design. |
