Le Musée de l'Homme - "Chroma"

Leo Burnett Paris

Leo Burnett Paris Paris, France

Ödüller

9480

Marka: Le Musée de l'Homme
Ülke: France

Reklamcı: Musée de l'Homme

Başlık	Chroma
Brief	So much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
Haftanın	Leo Burnett Paris
Kampanya	Chroma
Reklamcı	Musée de l'Homme
Marka	Le Musée de l'Homme
Posted	Kasım 2017
Sektör	Museums & Monuments
hikaye	Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism.
Sorun	Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism.
Medya Türü	İnteraktif
Prodüksiyon Şirketi	Insurrection
Yaratıcı Yönetmen	Kurt Novack
Yaratıcı Yönetmen	David Martin Angelus
Reklam Yazarı	Jean-François Le Marec
Sanat Yönetmeni	Laëtitia Chrétien
Yönetmen	Raphael Vandenbussche
Yönetmen	Jaryl Lim
Prodüksiyon Şirketi Prodüktör	Arno Moria
Prodüksiyon Şirketi	Prodigious
Ajans Prodüktörü	Martine Joly
İlustratör	Noma Bar
Grafik Tasarım	Matthieu Droulez
Grafik Tasarım	Julien Laudicina
Sanat İşleri Satın Alma Sorumlusu	Nathalie Benchetrit
Prodüksiyon Sorumlusu	Théo Gall
Editör	Michael Ferrier
Post Prodüksiyon	Frédéric Lubin
Yönetici Direktör	Régis Perrone
Müşteri Temsilcisi	Morgane Lutgen
Müşteri Temsilcisi	Philippe Pereira
Ses	Charly Nyobe
Music Producer	Boris Jeanne
Kompositör	Brice Davoli
Reklam Sorumlusu	Fanny Decobert
Reklam Sorumlusu	Christel Bortoli
Reklam Sorumlusu	Stéphanie Targui