Tough Turban - "Tough Turban"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Ödüller

11482

Marka: Tough Turban
Ülke: Canada

Reklamcı: Pfaff Harley-Davidson

Başlık	Tough Turban
Brief	Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Haftanın	Zulu Alpha Kilo
Kampanya	Tough Turban
Reklamcı	Pfaff Harley-Davidson
Marka	Tough Turban
İlk Yayınlanma Tarihi	2021 / 6
Sektör	Automotive
hikaye	Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world.
Medya Türü	Product Design/Development
Süre	128 seconds
Daha fazla bilgi	www.toughturban.com
Agency	Zulu Alpha Kilo
Yaratıcı Ajans Başkanı	Zak Mroueh
Associate Creative Director / Art Director	Vic Bath
Associate Creative Director/Copywriter	Dan Cummings
Design Director	Jeff Watkins
Tasarımcı	Rasna Jaswal
Ajans Prodüktörü	Kathryn Brown
Ajans Prodüktörü	Laura Dubcovsky
Account Management Team	Matt Sinuita
Account Management Team	Rob Feightner
Account Management Team	Allison-Diaz Mercado
Account Management Team	David Trembley
Strategy Team	Shaunagh Farrelly
Strategy Team	Spencer MacEachern
Reklam Sorumlusu	Melanie Somerville
Reklam Sorumlusu	Brandon Durmann
Product Design	Sparks Innovation
Prodüksiyon Şirketi	Zulubot
Prodüksiyon Sorumlusu	Tom Evans
Prodüktör	Colleen Allen
Yönetmen	Barbara Shearer
Görüntü Yönetmeni	James Arthurs
Motion Graphics	Ashlee Mitchell
İlustratör	Nabil Elsaadi
Ses Mühendisi	Dino Cuzzolino
Site Kurucusu	Jacqui Lau
Site Kurucusu	Kesia Payne
Fotoğrafçı	Dan Lim
Online Artist	Felipe Chaparro
Prodüktör	Adam Palmer