Başlık | Game Chaingers |
Haftanın | BETC Paris |
Kampanya | Game Chaingers |
Reklamcı | UNICEF |
Marka | UNICEF |
Posted | Kasım 2018 |
Sektör | Institutional/Public Interest/Non-Profit Org. |
hikaye | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
Medya Türü | Web Site |
Reklam Sorumlusu | Ann Avril |
Reklam Sorumlusu | Christine Chevalier |
Reklam Sorumlusu | Hubert Chaminade |
Müşteri Temsilcisi | Catherine EMPRIN |
Müşteri Temsilcisi | Quentin Derviso |
Yaratıcı Yönetmen | Stéphane Xiberras |
Yaratıcı Ekip | David Campèse |
Yaratıcı Ekip | Tiampa Bamrounsavath |
Sanat Yönetmeni | Pierre Jungers |
Prodüksiyon Şirketi | Make Me Pulse |
Prodüktör | Bao Tu-Ngoc |
Creative Tech | Boris Le-Berre |
Music Creative Director | Christophe Caurret |