| Başlık | Rhino-Horn Toenails |
| Haftanın | Ogilvy & Mather (Vietnam) Ltd. |
| Kampanya | Rhino |
| Reklamcı | WWF |
| Marka | WWF Greater Mekong |
| İlk Yayınlanma Tarihi | 2013 / 3 |
| Sektör | Environmental & Animal Issues |
| Slogan | Rhino horn is made of exactly the same stuff as human toenails, still want some? |
| hikaye | Demand for rhino horn in Vietnam contributes to poaching and rhino deaths in South Africa. This campaign aims to change attitudes by likening consumption of rhino horn to eating people's fingernails. Ads appeared on Facebook, in print, TV and outdoor with donated free media space, as well as being disseminated through the internal communication networks of corporations, NGOs and universities. Result:2.2m people reached on Facebook, over 43,000 likes on the first image released and the number of fans on the WWF Vietnam Facebook page increased from 1,000 to almost 17,000. |
| Medya Türü | |
| Yaratıcı Yönetmen | Todd McCracken |
| Sanat Yönetmeni | Richard Copping |
| Sanat Yönetmeni | Huy Anh Le |
| Reklam Yazarı | Juggi Ramakrishnan |
| Reklam Yazarı | Martin Sutcliffe |
| Fotoğrafçı | Phongkraphan Dusit |
| Prodüktör | Intrarach Chamlong |
| Retoucher | Kanakasai Chatchawarn |
| Retoucher | Huy Anh Le |
| Müşteri Temsilcisi | Mai Trang Cu |
| Müşteri Direktörü | Huyen Trang Tran |
| Group Account Director | Sani Ahmed |
More Work
SEE ALLRhino-Horn
- MARKA:
- WWF Greater Mekong
- HAFTANIN:
- Ogilvy & Mather (Vietnam) Ltd.