IKEA - "German Pop Hit"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Ödüller

3529

Marka: IKEA
Ülke: Germany

Reklamcı: IKEA

Başlık	German Pop Hit
Brief	Radio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order.
Haftanın	Grabarz & Partner
Kampanya	Furniture Assembly. The radio campaign for Ikea.
Reklamcı	IKEA
Marka	IKEA
Posted	Kasım 2019
Sektör	Home Appliances, Furniture & Gardening
hikaye	Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
Medya Türü	Radio
Yaratıcı Ajans Başkanı	Ralf Heuel
Yaratıcı Yönetmen	Roman Jonsson
Konsept	Roman Jonsson
Yaratıcı Yönetmen	Julijus Rebic
Konsept	Julijus Rebic
Müşteri Temsilcisi	Dominique Bremer
Kayıt Stüdyosu	Studio Funk GmbH Co KG
Sound Engineer	Torsten Hennings
Oyuncu Seçimi	Carsten Berlin
Yönetmen	Torsten Hennings
Yönetmen	Roman Jonsson
Ajans Prodüktörü	Judith Uhrlau
PR Communication Manager	Tobias Vogler
Marketing Manager	Nica Söderlund
Müzik	kids in a candy store
Kompositör	Tobias Burger
Kompositör	Julian Prießen
Narrator	Jonas Bergström
Narrator	Caroline Kiesewetter
Narrator	Andreas Torwesten