Xbox - "Gaming for Everyone"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Germany

4045

Başlık	Gaming for Everyone
Haftanın	Serviceplan Campaign
Kampanya	Gaming for Everyone
Reklamcı	Microsoft
Marka	Xbox
İlk Yayınlanma Tarihi	2021 / 3
Sektör	Consumer Electronics & Audio-Visual
felsefe	During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.
Sorun	– Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene.
Medya Türü	Others
Reklam Sorumlusu	Maxi Gräff
Global Chief Creative Officer	Alexander Schill
Global Creative Strategist	Maximilian Florian Schöngen
Managing Partner	Leif Johannsen
Managing Partner	Patrick Matthiensen
Yaratıcı Yönetmen	Daniel Steller
Reklam Yazarı	Daniel Steller
Yaratıcı Yönetmen	Pavel Bondarenko
Sanat Yönetmeni	Pavel Bondarenko
Sanat Yönetmeni	Tudor Cucu
Sanat Yönetmeni	Theresa Fechler
Direktör	Diane Schulz
Müşteri Direktörü	Ann-Kathrin Frohloff
Head of Design	Ben Hug
Media Director	Till Felix