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Eric Weisberg
Eric Weisberg
Global Chief Creative Officer at Havas Health & You
New York, United States
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BaşlıkReal Nurses Stories
Haftanın
Kampanya The True Nurse Stories
Reklamcı Allegheny Health Network
Marka Allegheny Health Network
İlk Yayınlanma Tarihi 2020 / 12
Sektör Public Safety, Health & Hygiene
hikaye If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner.

AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories.
Medya Türü İnteraktif
Süre
SVP Brand Marketing
Social Strategist
EVP
SVP Brand Marketing
Assistant Account Executive
Global Chief Creative Officer
EVP Creative Director
SVP Group Director
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Proje Sorumlusu
Proje Sorumlusu
VP Executive Producer
Associate Social Producer
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Marka: Allegheny Health Network
Agency: Doner
Medya: Print

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