Dole Fresh Fruit Europe - "The Process"

101

101 London, United Kingdom

5206

Başlık	The Process
Haftanın	101
Kampanya	Big Bang
Reklamcı	Dole Fresh Fruit Europe
Marka	Dole Fresh Fruit Europe
İlk Yayınlanma Tarihi	2017 / 4
Sektör	Fresh Vegetables, Fruits
felsefe	101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range. Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products. For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines. In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.
Medya Türü	Television & Cinema
Süre	30 seconds
Yaratıcı Yönetmen	Mark Elmwood
Yaratıcı Yönetmen	Augusto Solo
Yaratıcı Yönetmen	Misha Newby
Producer	Rachel Bishop
Producer	Luke Judlin
Account Director	Maurice Pfister
Müşteri Temsilcisi	Annie Chisholm
Planner	Clare Hutchinson
Production Company	Blinkink
Director	Noah Harris
Prodüksiyon Sorumlusu	Bart Yates
Producer	Benjamin Lole
Post Production Producer	Matt Marsh
Director of Photography	Toby Howell