Renault Captur E-tech - "Push it to the limit"

Publicis Conseil

Publicis Conseil Paris, France

4291

Marka: Renault Captur E-tech
Ülke: France

Reklamcı: Renault

Başlık	Push it to the limit
Haftanın	Publicis Conseil
Kampanya	Push it to the limit
Reklamcı	Renault
Marka	Renault Captur E-tech
İlk Yayınlanma Tarihi	2024 / 3
Sektör	Cars
Slogan	Reasons to buy a car have changed
Slogan (ana dil)	Les raisons d'acheter une voiture ont changé
felsefe	Renault had already made its mark with its latest Captur E-Tech campaign, "Use it wisely". A car manufacturer that advocates energy sobriety and invites its customers to use their cars less, in favor of walking or cycling, was a small revolution and proof of the manufacturer's commitment to the energy transition. Continuing the story that began 2 years ago, Publicis Conseil has come up with a new campaign: Push it to the limit. These limits are the messages that advertisers and brands used to push to make consumers want to buy their cars. Those were different times. The film is a parody of the car advertisements of the 70s, 80s and 90s, when the car was seen as a weapon of seduction, power and absolute cool.
Medya Türü	Television
Süre	90 seconds
film müziği	Push it to the limit
Reklam Sorumlusu	Arnaud Belloni
Reklam Sorumlusu	Laurent Aliphat
Reklam Sorumlusu	Hortense Isnard
Reklam Sorumlusu	Xavier Hourdeau
Reklam Sorumlusu	Idriss Ben-Abdallah
Reklam Sorumlusu	Mahmoud Abdallah
President	Agathe Bousquet
Chief Executive Officer (CEO)	Marco Venturelli
Yaratıcı Ajans Başkanı	Marco Venturelli
Yaratıcı Yönetmen	Marcelo Vergara
Reklam Yazarı	Antoine Querolle
Ajans Prodüktörü	Nelly Cohen
Sanat Yönetmeni	Clement Palouzier
Prodüktör	Caroline Petruccelli
Global Strategy Director	Philippe Martin-Davies
Medya Planlama	Nicolas Izel
Traffic Manager	Solène Chalmey-meysselle
Account Management	Hugues Reboul
Account Management	Grégoire Verdet
Account Management	Emmanuelle Henry
Account Management	Laura Perron
Account Management	Marine Ollivier
Yönetmen	RODRIGO SAAVEDRA
Prodüksiyon Şirketi	Soldats
Prodüksiyon Sorumlusu	Perrine Schwartz
Prodüksiyon Sorumlusu	PIERRE CAZENAVE
Görüntü Yönetmeni	Benjamin Todd
Prodüktör	Jose Tirado Muñoz
Prodüktör	Julien Berlan
Production Coordinator	Carole Guy
Service Production Company	BAS production
Prodüksiyon Sorumlusu	Andrej Caruso
Wardrobe Stylist	Nuria Dura Soler
Assistant Director	Didier Mallet
Prodüktör	Saša Bijelić
Editör	Manuel Coutant
Renkçi	Julien Alary
Post Prodüksiyon	Ulyssia Marchais
Post Prodüksiyon	Gregoire Giral
Post Prodüksiyon	1to1
Özel Efektler	Digital District Paris
Özel Efektler	Stéphane Amram
Ses	Start-Rec