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Tristan Michel
Tristan Michel
Yönetmen at Cube Creative
Paris, France
Düzelt
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BaşlıkPrince Game Trailer
Haftanın
Kampanya Prince Game Trailer
Reklamcı Mondelez International
Marka Prince de LU
İlk Yayınlanma Tarihi 2015 / 4
Sektör Biscuits, Bread, Crispbread
hikaye Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling
In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery!
Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world.
Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" 
Medya Türü Branded Content
Süre
Yaratıcı Yönetmen Paul Kreitmann
Chief Executive Officer (CEO)
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Süpervizörü
Reklam Süpervizörü
Reklam Süpervizörü
Agency supervisor
Agency supervisor
Agency supervisor
Agency supervisor
Strateji Planlamacı
Strateji Planlamacı
Ajans Prodüktörü
Ajans Prodüktörü
Ajans Prodüktörü
Head of Technology
Prodüksiyon Şirketi
Prodüktör
Yönetmen
Yönetmen
Prodüktör
Ses
Müzik
Mixing Engineer & Sound Design
Game Production Company
Yaratıcı Yönetmen
Chief Technical Officer
Prodüktör
Website Production Company
Prodüktör
Tech Lead

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