Dacia - "Another one drives a Duster (English)"

Publicis Conseil

Publicis Conseil Paris, France

18563

Marka: Dacia
Ülke: France

Reklamcı: Renault

Başlık	Another one drives a Duster (English)
Haftanın	Publicis Conseil
Kampanya	Save the Queen
Reklamcı	Renault
Marka	Dacia
İlk Yayınlanma Tarihi	2015 / 12
Sektör	Four Wheel Drive, SUV(Sports Utility Vehicle)
hikaye	Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car.
Medya Türü	Television
Süre	34 seconds
Market	France
Reklam Sorumlusu	Valérie Candeiller
Reklam Sorumlusu	Hortense Isnard
Reklam Sorumlusu	Bénédicte Rouquette
Reklam Sorumlusu	Gaëlle le Grouiec
Reklam Sorumlusu	Andreea Culcea
Reklam Sorumlusu	Olivier Bourquin
Yaratıcı Yönetmen	Marcelo Vergara
Sanat Yönetmeni	Kamal Bhatnagar
Sanat Yönetmeni	Marieke Navaux
Reklam Yazarı	Marcelo Vergara
Müşteri Temsilcisi	Stéphane Gaillard
Müşteri Temsilcisi	Boris Langlois
Müşteri Temsilcisi	Elodie Orosco
Müşteri Temsilcisi	Cécile Cuzin
Müşteri Temsilcisi	Bastien
Strateji Planlamacı	Christel Engelvin
Ajans Prodüktörü	Pierre Marcus
Ajans Prodüktörü	Nathalie Levincent
Yönetmen	AB/CD/CD
Prodüksiyon Şirketi	Partizan
Görüntü Yönetmeni	Alex LaMarque
Prodüksiyon Şirketi Prodüktör	Jules Dieng
Post Prodüksiyon	Vincent Bordier
Post Prodüksiyon	Pierre Brière
Business Affairs	Carlos Serrano
Business Affairs	Till Buisson
Business Affairs	Jeanne Rault
Ses Tasarım Şirketi	Emmanuel Rambaldi