Executive creative director / Managing director
at
J. Walter Thompson Paris
Neuilly, France
| Başlık | The Parisian Rendez-Vous |
| Haftanın | Wunderman |
| Kampanya | The Parisian Rendez-Vous |
| Reklamcı | Le Drugstore Parisien |
| Marka | Le Drugstore Parisien |
| İlk Yayınlanma Tarihi | 2019 |
| Sektör | Retail, Distribution & Restaurants |
| hikaye | Parisians use self-service electric scooters on a daily basis. So one night, the agency borrowed all the scooters in the area and parked them in front of its client's store, Le Drugstore Parisien. The next day, when people searched for scooters on their apps, they found...the store. Scooters had become media! The agency even hijacked the scooters' GPS trackers to drive people to the store via the app. And to ensure a constant supply of scooters, users who parked one in front of the store were rewarded with discounts. |
| Medya Türü | Case Study |
| Süre | |
| Chief Executive Officer (CEO) | Vincent Druguet |
| Yaratıcı Yönetmen | Thomas Derouault |
| Yönetici Direktör | Florent Depoisier |
| Head of Strategy | Virgile Brodziak |
| Yaratıcı Yönetmen | Paul-Emile Raymond |
| Yaratıcı Yönetmen | Adrien Mancel |
| Sanat Yönetmeni | Florian Amoneau |
| Reklam Yazarı | Thomas Blanc |
| Proje Sorumlusu | Solenn Laurent |
| Senior Project Manager | Etienne Pernet |
| Motion Designer | Thomas Mouilley |
| Editör | Agathe Soula |
| Prodüktör | Raphael Fruchard |
| Prodüktör | Martin Sumeire |
More Work
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#PoweredByDefiance
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