Başlık | Electricity |
Haftanın | DDB Chicago |
Kampanya | Wonders of the 1893 World's Fair |
Reklamcı | The Field Museum |
Marka | The Field Museum |
Posted | Aralık 2013 |
Sektör | Museums & Monuments |
Slogan | See what she saw, the wonders of the 1893 World's Fair. |
hikaye | The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.” |
Sonuç | Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel. |
Medya Türü | Television |
Süre | |
Yaratıcı Yönetmen | Karin Rose |
Yaratıcı Yönetmen | MaryBeth Adduci |
Yaratıcı Yönetmen | Warren Frost |
Yaratıcı Yönetmen | Nathan Monteith |
Yaratıcı Yönetmen | Cori Donohoe |
Ajans Prodüktörü | Jenny Hoffman |
Direktör | Polly Poulos |
Müşteri Direktörü | Brandon Scharold |
Müşteri Temsilcisi | John Schroeder |
Prodüksiyon Şirketi | Filmworkers Club |
Post Prodüksiyon | Filmworkers Club |
Yönetmen | Rob Churchill |
Özel Efektler | Rob Churchill |
Prodüksiyon Sorumlusu | Lisa Long |