Luciano Leone
Partner & General Creative Director at Lemon
Lima, Peru
BaşlıkRetro Smart Device
Haftanın
Kampanya Retro Smart Device
Reklamcı Real Plaza Malls
Marka Real Plaza Malls
İlk Yayınlanma Tarihi 2021 / 5
Sektör Department Stores, Supermarkets
Slogan Retro Smart Device
hikaye Imagine not being able to go out for more than a year and understand little about technology. This is the case of hundreds of older adults who live in different nursing homes in Peru. That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the '50s with artificial intelligence and commands made with them in mind. This is how we facilitate today's technology, with one that they already know.
felsefe Facilitate today's technology, with one that older adults already know
Sorun At Real Plaza Malls, we have had a commitment to older adults for years. This year, those who live in nursing homes were unable to visit us due to the situation the world is going through.
Sonuç That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the 1950s with artificial intelligence based on google technology and made commands designed for them.
Medya Türü Direct Marketing
Süre
Daha fazla bilgi https://youtu.be/0PuWYYDOTYc
CCO
Chief Executive Officer (CEO)
DGC
Head of Art
Creative Director
Yaratıcı Yönetmen
Sanat Yönetmeni
Creative Copywriter
Head of Planning
Planning Director
Planners
Planners
Medya Planlama
Brand Director
Brand Supervisor
Brand Executive
Brand Executive
Production Director
Prodüktör
Prodüktör

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