Three Ireland - "Dad Texts"

Boys and Girls

Boys and Girls Dublin, Ireland

5955

Başlık	Dad Texts
Haftanın	Boys and Girls
Kampanya	Dad Texts
Reklamcı	Three
Marka	Three Ireland
İlk Yayınlanma Tarihi	2015
Sektör	Personal Wireless Communication
felsefe	Father’s Day is an occasion with mobile use at the heart of it – everyone picking up the phone to call or text Dad. So it’s the perfect opportunity for a brand like Three to say something
Sonuç	What to say came from a simple truth everyone can relate to: Dads are terrible at texting. To bring this to life we created a video piece featuring people reading out real Dad texts – complete with misspelled words, misplaced fullstops and very random emoji use. The piece was wrapped up with this simple brand message: ‘Some Dads aren’t great at texting. Give them a call this Father’s Day.' We launched the content on Facebook accompanied by a competition inviting people to share their own #DadTexts for the chance to win a smartphone for their Dad.
Medya Türü	Web Film
Süre	64 seconds
Yaratıcı Yönetmen	Rory Hamilton
Reklam Yazarı	Rachel Carey
Müşteri Direktörü	Pat Stephenson
Müşteri Temsilcisi	Kieran O'Donovan
Ajans Prodüktörü	Derek Doyle
Ajans Prodüktörü	Sarah Chadwick
Post Prodüksiyon	Piranha Bar
Görüntü Yönetmeni	Piaras Mac Cionnaith
Ses	Mutiny Recording Studios
Editör	Sean King
Camera Operator	Piaras Mac Cionnaith
Sound Engineer	Mark Richards
Grafik	Piranha Bar
Oyuncu Seçimi	Rachel Carey
Müzik	Aaron Smyth