Monoprix - "Humanity's First Queue"

ROSA PARIS

ROSA PARIS Paris, France

Ödüller

12750

Marka: Monoprix
Ülke: France

Reklamcı: Monoprix

Başlık	Humanity's First Queue
Haftanın	ROSA PARIS
Kampanya	Humanity's First Queue
Reklamcı	Monoprix
Marka	Monoprix
İlk Yayınlanma Tarihi	2019 / 5
Sektör	Department Stores, Supermarkets
hikaye	Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude.
Medya Türü	Web Film
Süre	128 seconds
Market	Ukraine
Prodüksiyon Şirketi	Partizan Paris
Ses	Schmooze
Post Prodüksiyon	Mikros Image
Prodüksiyon Şirketi	FAMILY Production
Medya Ajansı	Blue 449
Yaratıcı Ajans Başkanı	Gilles Fichteberg
Yaratıcı Ajans Başkanı	Jean-Francois Sacco
Founder	Jean-Patrick Chiquiar
Sanat Yönetmeni	Cerise Leclerc
Reklam Yazarı	Louise Mussot
Yönetmen	Antoine Bardou-Jacquet
Managing Director/Head of Strategic Planning	Sacha Lacroix
Yaratıcı Yönetmen Ortağı	Quentin Labat
Müşteri Direktörü	Lucile Wissocq
Müşteri Temsilcisi	Justine Ducher
Agency TV Producer	Thomas Laurent
Strateji Planlamacı	Sarah Herbain
Head of Digital Strategy	Jeanne Neuschwander
Community Manager	Calliste Garrabos
Social Media Strategist	Charlotte Giraud
PR manager	Mélanie Colléou
Editör	Sophie Reine
Prodüktör	Khalid Tahhar
Prodüksiyon Sorumlusu	Isabelle Labeylie
Assistant Director	Olivier Coulhon
Görüntü Yönetmeni	Marc Gomez del Moral
Costume	Elise Bouquet
Prodüktör	Alexandre Vivet
Make-Up Artist	Annabelle Petit
Ses Prodüktörü	Matthieu Sibony
Ses Prodüktörü	Grégoire Galian
Sound Engineer	Sylvain Rety
Post Prodüksiyon	Sébastien Gros
Post Prodüksiyon	Jonathan Trebois
Chief Executive Officer (CEO)	Pascal Crifo
Deputy Managing Director	Marion Haan
Senior Business Manager	Florence Mary
Head of Brand Activation	Fouad Hachani
Head of Marketing, Digital & Innovation	Florence Chafiotte
Brand & Image Director	Nicolas Gobert
Communications and Media Manager	Stéphanie Jallet