| Başlık | Lyft |
| Haftanın | RPA |
| Kampanya | Honda Lyft - Nick Thune |
| Reklamcı | Honda Motor Co., Ltd. |
| Marka | Honda |
| Posted | Aralık 2014 |
| Sektör | Automotive |
| hikaye | Honda debuts an online video series, “Brad, the Lyft Driver," a hidden-camera-style social video starring comedian Nick Thune and the all-new 2015 Fit. In it, Thune’s charming, offbeat character, Brad, imparts wisdom while surprising unsuspecting passengers and engaging them in fun comedic performances. In one scene, Brad talks about the importance of maintaining a good vibe in the car, which segues to him with a passenger and yelling obnoxiously out the window at people. In another, Brad discusses how he connects with passengers on a personal level, and he is seen playing odd personalized songs for people. The video series was directed by Fred Savage, who also directs “Modern Family” and “Always Sunny in Philadelphia.” |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Ajans Başkanı | Joe Baratelli |
| Yaratıcı Yönetmen | Jason Sperling |
| Creative Social Media Director | J Barbush |
| ACD, Copywriter | Sarah Mary Bates |
| Sr. Art Director | Leo Borges |
| Reklam Yazarı | Josh Hepburn |
| Sanat Yönetmeni | Joaquin Salim |
| Reklam Yazarı | Peter Megler |
| Social Media Copywriter Intern | David Bassine |
| Social Media Copywriter Intern | Gabrielle Flam |
| Chief Production Officer | Gary Paticoff |
| Prodüksiyon Sorumlusu | Isadora Chesler |
| Prodüktör | Phung Vo |
| Director of Business Affrairs | Maria Del Homme |
| Senior Business Affairs Manager | Jennifer Ross |
| Management Account Director | Brett Bender |
| Account Director, National/Corporate Advertising | Jeff Moohr |
| Management Supervisor | Cathy O'Gorman |
| Müşteri Temsilcisi | Angelica Hollander |
| Assistant Account Executive | Cory Hauser |
| Prodüksiyon Şirketi | über content |
| Yönetmen | Fred Savage |
| Prodüksiyon Sorumlusu | Preston Lee |
| Prodüktör | Tom Lowe |
| Editör | Teddy Gersten |
| Assistant Editor | Leah Turner |
| Post Producer | Alexa Atkin |
| Flame Artist | Wes Waldron |
| Flare Artist | Steven Williams |
| Prodüksiyon Sorumlusu | Rob Van |
| Mix and Sound Design | Lime Studios |
| Sound Engineer | Dave Wagg |
| Assistant | Adam Primack |
| Prodüksiyon Sorumlusu | Jessica Locke |
| Aktör | Nick Thune |