Bérengère Lurquin
Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance
Brussels Area, Belgium, Belgium
BaşlıkJoin the FAM
Haftanın
Kampanya Join the FAM
Reklamcı Equal.Brussels
Marka Equal.Brussels
İlk Yayınlanma Tarihi 2022 / 11
Sektör Charities, Foundations, Volunteers
Slogan Join the FAM
felsefe In Brussels, 9 out of 10 women have been harassed at some point. To create a change, Air and Equal.Brussels launches The FAM (family). But unlike a regular family related by blood, The FAM is related by the willingness to step up when witnessing harassment. Our launch video shows that juste like other families, there’s a set of rules to follow.

In addition to our 360 campaign “Join the FAM”. We’ve also launches the initiative

“Doorbells of Brussels”. This initiative aims to give power to every people in Brussels. With more than 150.000 stickers sent trough direct mailing to mailboxes. Everyone can now show off that they’re part of the fam and repurpose their very own doorbell into help buttons. And together create the biggest network of Anti-Harassment alarms.

This campaign is supported by many politicians and has been related in local media.
Medya Türü Integrated Media/360 Activation
Süre
Creative Direction
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Strategist
Tasarımcı
Tasarımcı
Motion Designer
Müşteri Temsilcisi
Müşteri Temsilcisi
Agency TV Producer
Prodüksiyon Şirketi
Yönetmen
Yönetmen
Yönetmen
Director of Production
VFX Artist
Sound Designer

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