Başlık | The Great Escape |
Haftanın | BBDO New York |
Kampanya | The Great Escape |
Reklamcı | American Red Cross |
Marka | American Red Cross |
İlk Yayınlanma Tarihi | 2021 / 4 |
Sektör | Public Safety, Health & Hygiene |
hikaye | Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. |
Medya Türü | Television |
Süre | |
Prodüksiyon Şirketi | Biscuit Filmworks NY |
Müzik | Human |
Global Chief Creative Officer | David Lubars |
SVP/Creative Director | Roberto Danino |
SVP/Creative Director | Anne Lac |
SVP/Creative Director | Gary du Toit |
SVP/Creative Director | Lance Vining |
Reklam Yazarı | Ryan Sheehy |
Reklam Yazarı | Emma Wren |
Sanat Yönetmeni | Tamara Yakov |
SVP, Group Executive Producer | Alex Gianni |
Associate Producer | Jason Guzman |
Music Producer | Julia Millison |
Senior Strategic Planner | Alexandra Britt |
Yönetmen | Noam Murro |
Managing Director/Partner | Shawn Lacy |
Prodüksiyon Sorumlusu | Andrew Travelstead |
Prodüktör | Emily Skinner |
Prodüktör | Sean Moody |
DP | Eric Schmidt |
Prodüktör | Brock Houghton |
Production Supervisor | Jennifer Berry |
Editing Şirketi | Rock Paper Scissors NY |
Editör | Paul Hardcastle |
Yönetici Direktör | Eve Kornblum |
Editorial Producer | Lisa Barnable |
Assistant Editor | Tim Mika |
Flame Producer | Barbara Kontarovich |
Flame Artist | Edward Reina |
Renklendirme | Primary Pictures |
Renkçi | Daniel De Vue |
Executive Producer Color | Thatcher Peterson |
Color Producer | Jenny Bright |
Ses Post Prodüksiyon | Heard City |
Mixer | Tom Morris |
Mix Producer | Andi Lewis |
Mix Executive Producer | Sasha Awn |
Mix Executive Producer | Jackie James |
Managing Director, Mix | Gloria Pitagorsky |
Kompositör | John Christopher Barnes |
Music Creative Lead | Morgan Visconti |
Executive Producer, Music | James Dean Wells |