Roberto Danino
SVP, Creative Director at BBDO New York
New York, United States
BaşlıkThe Great Escape
Haftanın
Kampanya The Great Escape
Reklamcı American Red Cross
Marka American Red Cross
İlk Yayınlanma Tarihi 2021 / 4
Sektör Public Safety, Health & Hygiene
hikaye Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety.
This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly.
To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination.
Medya Türü Television
Süre
Prodüksiyon Şirketi
Müzik
Global Chief Creative Officer
SVP/Creative Director
SVP/Creative Director
SVP/Creative Director
SVP/Creative Director
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
SVP, Group Executive Producer
Associate Producer
Music Producer
Senior Strategic Planner
Yönetmen
Managing Director/Partner
Prodüksiyon Sorumlusu
Prodüktör
Prodüktör
DP
Prodüktör
Production Supervisor
Editing Şirketi
Editör
Yönetici Direktör
Editorial Producer
Assistant Editor
Flame Producer
Flame Artist
Renklendirme
Renkçi
Executive Producer Color
Color Producer
Ses Post Prodüksiyon
Mixer
Mix Producer
Mix Executive Producer
Mix Executive Producer
Managing Director, Mix
Kompositör
Music Creative Lead
Executive Producer, Music

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