| Başlık | Without Frontiers |
| Haftanın | Graphene |
| Kampanya | Without Frontiers |
| Reklamcı | LATAM Airlines |
| Marka | LATAM Airlines |
| İlk Yayınlanma Tarihi | 2022 / 8 |
| Sektör | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Sorun | LATAM, Without Frontiers. This is the new promise and brand positioning developed by Graphene, IPG's bespoke unit to serve the airline under an Open Architecture Model, which comes to capture a new moment for the company and contribute to a global trend observed in different corners of the planet: break down the barriers that separate people and build bonds that unite and include them. “Customers are at the center of our value proposal, the brand building starts from people, then their community, their country, the region, and the impact on their world. We want to approach each other in a more human way, to be more vibrant, attentive, and committed. As 'Without Frontiers' is not a destination but a path, we will continue to evolve constantly so that the entire customer experience meets the new promise”, says Sabrina Salgado, Global Marketing Head of LATAM Airlines. The initiative also aims to empower its audience to overcome their personal challenges and any kind of obstacles that prevent them from moving forward. |
| Medya Türü | Television |
| Süre | |
| Business Leader | Pablo Sommer |
| Business Leader | Jeanini Pedroso |
| Yaratıcı Yönetmen | Leo Chiesi |
| Yaratıcı Yönetmen | Rubens Cintra |
| Yaratıcı Yönetmen | Kika Mateos |
| Yaratıcı Ekip | Jaime Bregantin |
| Yaratıcı Ekip | Yago Farias |
| Yaratıcı Ekip | Ana-Claudia Lima |
| Yaratıcı Ekip | Bruno Magueta |
| Yaratıcı Ekip | Gilmara Rocha |
| Yaratıcı Ekip | Fabián Uribe |
| Yaratıcı Ekip | Alejandro Contreras |
| Yaratıcı Ekip | Rodrigo Pizarro |
| Yaratıcı Ekip | Sebastián Arriaga |
| Yaratıcı Ekip | Juan-Ignacio Egenau. |
| Strateji Planlama | Lucas Baranzelli |
| Strateji Planlama | Simon Bustamante |
| Strateji Planlama | Fernanda Malavazi |
| Medya Direktörü | Andreia Kalvon |
| Medya Direktörü | Rodrigo Fornazier |
| Social Media Expert | Nadja Bertolino |
| Social Media Expert | Thais Lucchesi |
| Prodüktör | El Clan |
| Yönetmen | Nico Ureta |
| Post Prodüksiyon | BlackDogs Post |
| Ses Prodüktörü | Zeta Audio |
| Prodüksiyon Sorumlusu | Maria-Isabel Arriaga |
| Fotoğrafçı | Ivan Abujamra |
| Head of Marketing | Caio Lacerda |
| Head of Marketing | Juliana Chambarelli |
More Work
SEE ALLMinibottles for the 2014 FIFA World Cup Brazil™
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- J. Walter Thompson Brazil
Coca-Cola's Minibottles for the 2014 FIFA World Cup Brazil™
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- J. Walter Thompson Brazil
Mini Bottles Line
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- J. Walter Thompson Brazil
Mini Bottles
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- J. Walter Thompson Brazil