Sentosa - "My Island Adventure"

BBH Singapore

BBH Singapore Singapore, Singapore

18489

Marka: Sentosa
Ülke: Singapore

Reklamcı: Sentosa Sandsation

Başlık	My Island Adventure
Haftanın	BBH Singapore
Kampanya	Make Time For A Holiday
Reklamcı	Sentosa Sandsation
Marka	Sentosa
İlk Yayınlanma Tarihi	2020 / 11
Sektör	Destinations (Countries & Places)
Slogan	Make Time For A Holiday
felsefe	Living in a city-state with fewer domestic tourism options than other countries, Singapore residents have been used to easily taking holidays overseas. But strict travel restrictions have made it difficult for them to do so now. As borders remain largely closed, the idea of a holiday has taken a backseat; replaced by working from home and COVID-19 induced anxiety. As the brand that encourages people to "Make Time" for themselves, Sentosa Development Corporation (Sentosa) has launched a new campaign that not only reinforces the importance of taking a break but goes further by asking Singaporeans to “Make Time for a Holiday". Located at the southern tip of Singapore and minutes from the city, Sentosa is known as The State of Fun, offering a diverse array of unique nature & leisure experiences, all on one island. Developed by BBH Singapore, the campaign’s unexpected approach is most apparent in the hero film that presents Sentosa as an idyllic getaway. Using exotic locations that would appear to be far from the bustling city of Singapore, the campaign reveals a place where you can let your imagination wander, enjoy new adventures or simply relax. Through the escapades of an “island boy” exploring the island to its fullest, the film borrows the style of classic musicals and children's films, where a child's daydream takes local audiences on a tour of the island complete with an unforgettable song. This campaign follows the globally successful 'Virtual Sentosa on Animal Crossing' activation launched by BBH Singapore in May, when Singaporeans were unable to visit the island due to the restrictions in place and the island was brought to them virtually. Now that the island is open, it is being presented in all its glory; ready for Singaporeans to Make Time when it is needed the most. Launched on 12 November 2020, the six-month long multi-platform campaign extends to social, digital and OOH channels. It will directly support Sentosa’s landmark campaign to encourage locals to Make Time for a Holiday, with over 50 diverse new offerings to be rolled out progressively. Themed around Island Life, Heritage Discovery, Wellness Escape, and Nature Adventure, the offerings feature hybrid leisure experiences that integrate on-site and virtual elements, insider tours to hidden gems, and SGD $100 holiday packages, amongst others. The launch of the campaign comes after Sentosa commissioned a survey in August 2020 to examine how the COVID-19 pandemic has impacted locals’ views and attitudes towards leisure time, as part of efforts to understand and anticipate the needs of Sentosa’s guests.
Medya Türü	İnteraktif
Süre	93 seconds
Yaratıcı Ajans Başkanı	Sascha Kuntze
Grup Yaratıcı Direktörü	Janson Choo
Grup Yaratıcı Direktörü	Khairul Mondzi
Yaratıcı Yönetmen	Omar Sotomayor
Senior Art Director	Kenneth Foo
Senior Copywriter	Adeline Siow
Direktör	Ross Henderson
Müşteri Direktörü	Manavi Sharma
Müşteri Temsilcisi	Shu Li Tan
Head of Strategy	Rebecca Ash
Senior Strategist	Zoe Chen
Ajans Prodüktörü	Joshua Tan
Ajans Prodüktörü	Shawn Chew
Yönetmen	Martin Hong
Prodüksiyon Şirketi	ABUNDANT Productions
Music/Sound Production	Fuse Adventures in Audio
Chief Marketing Officer (CMO)	Lynette Ang
Brand Marketing Director	Mira Bharin
Reklam Sorumlusu	Elaine Quek