Başlık | Allen the Peregrine |
Haftanın | Mother London |
Kampanya | Allen the Peregrine |
Reklamcı | IKEA |
Marka | IKEA Sheffield |
İlk Yayınlanma Tarihi | 2017 / 9 |
Sektör | Drugstores, Specialty Stores |
hikaye | IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store. |
Medya Türü | Outdoor/Out of Home |
Süre | |
Yaratıcı Yönetmen | Ana Balarin |
Yaratıcı Yönetmen | Hermeti Balarin |
Sanat Yönetmeni | Anthony Montagne |
Reklam Yazarı | Anthony Montagne |
Sanat Yönetmeni | Oli Rimoldi |
Reklam Yazarı | Oli Rimoldi |
Sanatçı | Jason Heppenstall |
Prodüktör | Emma Hodson |
Müşteri Direktörü | Matthew Taylor |
Event producer | Matt Myatt |
Event producer | Francesca Sharpes |