| Başlık | Better |
| Haftanın | Elite Media |
| Kampanya | Life’s Better |
| Reklamcı | American Family Insurance |
| Marka | American Family Insurance |
| İlk Yayınlanma Tarihi | 2023 / 4 |
| Sektör | Insurance |
| felsefe | This month, American Family Insurance is debuting the newest evolution in its “Insure carefully, dream fearlessly” platform, which has been a hallmark of American Family advertising for years. The brand refresh, titled “Life’s Better,” is a new twist on this timeless positioning which is anchored in the company’s ethos – that American Family doesn’t just provide insurance - it protects dreams. The campaign puts American Family's red roofline front and center as a visual representation of the physical protection the company provides to its dreamers. The red roof, embedded in the American Family logo, has been an unwavering symbol of protection, safety and inspiration for over 60 years. The campaign launches with two films (“Newborn” and “Better”), to be followed by a multimedia effort. It uses mixed reality and is being led by Elite Media. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | The Corner Shop |
| Post Prodüksiyon | The Mill New York |
| Ses | Sonic Union |
| Music / Sound Design | Henryboy |
| Reklam Sorumlusu | Elicia Azali |
| Reklam Sorumlusu | Sherina Smith |
| Reklam Sorumlusu | John Valadez |
| Reklam Sorumlusu | Lindsey Maier |
| Reklam Sorumlusu | Nick Baillies |
| Reklam Sorumlusu | Tracy Siemion |
| Yaratıcı Ajans Başkanı | Chris Crawford |
| Creative | Jindai Joseph |
| Sanat Yönetmeni | Mo Alsadi |
| Yaratıcı Yönetmen | Adam Glickman |
| Yaratıcı Yönetmen | Craig Feigen |
| Prodüktör | JD Williams |
| Ajans Prodüktörü | Epiphany Washington |
| Müşteri Temsilcisi | Terrie Cammarata |
| Coordinator | Jackie Crockwell |
| Müşteri Direktörü | Charles Hall |
| Yönetmen | Peter Thwaites |
| Görüntü Yönetmeni | Adam Arkapaw |
| Prodüksiyon Sorumlusu | Anna Hashmi |
| Prodüksiyon Sorumlusu | Jay Shapiro |
| Prodüktör | Mini Bhogal |
| Prodüktör | Ahnee Boyce |
| Prodüktör | Brock Houghton |
| Production Service Company | FINCH |
| Prodüksiyon Sorumlusu | Rebekah ‘Bex’ Kelly |
| Service Producer | Duncan Bernard |
| VFX Executive Creative Director | Gavin Wellsman |
| VFX Supervisor | eva kuehlmann |
| VFX Executive Producer | Chris Connolly |
| VFX Producer | Sally Wnek |
| VFX Producer | Ashley Phillips |
| VFX Producer | Kyra Hendricks |
| VFX Producer | Lauryn Jackson |
| Proje Sorumlusu | Karthi Gnanasekar |
| 2D Lead | Renato Carone |
| 2D Lead | Ruairi Twohig |
| 3D Lead | Graeme Turnbull |
| Renkçi | Paul Yacono |
| Executive Post Producer | Denise Brown |
| Editing Şirketi | WORK Editorial NY |
| Editör | Jono Griffiths |
| Editör | Bill Smedley |
| Editorial Company Executive Producer | Alejandra Alarcon |
| Managing Director, Edit | Erica Thompson |
| Prodüktör | Chris Delarenal |
| Editorial Producer | Samara Kelly |
| Editorial Producer | Elizabeth Pyle |
| Sound Designer | Michael Marinelli |
| Sound Designer | Rob Ballingall |
| Assistant Engineer | Macey Estes |
| Ses Prodüktörü | Justine Cortale |
| Sound Designer | Bill Chesley |
| Executive Sound Producer | Kate Gibson |
More Work
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- MARKA:
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- HAFTANIN:
- Elite Media
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- HAFTANIN:
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- MARKA:
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- HAFTANIN:
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- MARKA:
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- HAFTANIN:
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- MARKA:
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- HAFTANIN:
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Write the Future (15 sec)
- MARKA:
- Nike
- HAFTANIN:
- Wieden + Kennedy Amsterdam