WHFS - "Sister Circle 3"

Droga5

Droga5 London, United Kingdom

1655

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: WHFS
Ülke: United Kingdom

Reklamcı: Women’s Health & Family Services

Başlık	Sister Circle 3
Haftanın	Droga5
Kampanya	Sister Circle
Reklamcı	Women’s Health & Family Services
Marka	WHFS
İlk Yayınlanma Tarihi	2023 / 3
Sektör	Charities, Foundations, Volunteers
felsefe	Droga5 London, part of Accenture Song, has rebranded Women’s Health & Family Services (WHFS) with a new name, Sister Circle, a new visual identity, and launch communications, going live on International Women’s Day (March 8). The female-run charity puts women’s health first. They support women in challenging circumstances, such as those facing poverty and language barriers, to empower themselves and lead healthy lives through service provision, advocacy and peer support. Launched in Tower Hamlets in 1981, it offers a range of services, including support for new mothers, survivors of female genital cutting (FGC) and those who are escaping domestic abuse or trafficking. The charity is now working hard to continue to grow and help more women across an increasing area of London at a time when proper support for women’s health – and health support for women of colour, especially – has never been more sorely needed. Droga5 has worked on the full brand relaunch for the past year to raise the charity’s profile, boost awareness of its important work, and drive donations – crucial income on which the charity’s essential work depends. The agency’s work comprises a new name, brand identity, website – which has been rebuilt by Wellcom – and relaunch campaign. Central to the rebranding campaign is the new name, which reflects the charity’s work to support, educate and empower women. The new visual identity – comprised of geometric shapes derived from circles – represents the diverse women who make up the Sister Circle community. It celebrates strength in numbers and the power of coming together to create a support network. Its warm and soothing colour palette represents a safe, supportive and inclusive space. Its typography and tone of voice are designed to be trustworthy, simple and easily understood. To call attention to the charity’s relaunch and encourage donations, Droga5 has also created an outdoor and social campaign. The campaign will run across International Women's Day week, 7th March - 10th March. The copy-led campaign establishes the importance of the charity and the issues they are working to solve. All media space was kindly donated by Ocean Outdoor, Jack, MiQ and Hawk, with support from EssenceMediacom and Bountiful Cow.
Medya Türü	Social Media
Süre	13 seconds
Daha fazla bilgi	http://sistercircle.org.uk/
Head of Design	Stephanie McArdle
Design Director	Marios Diamantis
Senior Designer	Hannah Stewart
Tasarımcı	Lina Jacinaite
Motion Designer	Rob Wicksteed
Motion Designer	Mike O’Brien
Head of Studio	Tim Larke
Yaratıcı Ajans Başkanı	Shelley Smoler
Yaratıcı Yönetmen	Charlene Chandrasekaran
Creative	Lucy Aa
Creative	Jordan Waters
Communication Strategy Director	Clemency Beale-Collins
Strategist	Eloise Sykes
Strategist	Sara Barqawi
Senior Account Director	Laura Kidd
Müşteri Direktörü	Ben Allan
Senior Account Manager	Libby Matthews
Reklam Sorumlusu	Karen Wint
Reklam Sorumlusu	Becca Pratt
Prodüksiyon Şirketi	Wellcom
Production Director	Mel Di Prinzio
Proje Sorumlusu	Debbie Lee
Müşteri Direktörü	Dean Baker
Project Lead	Claire Hodges
Developer	Daniel Mukasa
Developer	Caroline Butterworth
Developer	Manuel Yemoh
QA Lead	James Rose
Associate Account Director, Media	Amelia Bath
Media Account Manager	Beth Moss
Medya Ajansı	EssenceMediacom
Medya Ajansı	Bountiful Cow
Medya Ajansı	Ocean Outdoor
Medya Ajansı	MiQ
Medya Ajansı	Hawk