| Başlık | Fire / Breathe |
| Haftanın | Y&R London |
| Kampanya | Fire Kills |
| Reklamcı | Communities & Local Government- |
| Marka | CLG Fire Safety |
| İlk Yayınlanma Tarihi | 2009 / 10 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| Slogan | Test your smoke alarm weekly |
| hikaye | It shows the risks of drowning in the deadly toxic smoke of a house fire if you do not have a working smoke alarm. The campaign is born out of the killer fact that just 2-3 breathes of toxic smoke and you are unconscious. |
| Sorun | Encourage the public to test their smoke alarms regularly |
| Medya Türü | Television |
| Market | United Kingdom |
| Editör | Final Cut |
| Editing Şirketi | Final Cut |
| Post Prodüksiyon | MPC LDN |
| Yaratıcı Yönetmen | Damon Collins |
| Reklam Yazarı | Mike Boles |
| Sanat Yönetmeni | Jerry Hollens |
| Strateji Planlama | Anna Tetlow |
| Müşteri Direktörü | Nick Fokes |
| Ajans Prodüktörü | Tim Page |
| Prodüksiyon Şirketi | Blink London |
| Yönetmen | Dougal Wilson |
| Editör | Joe Guest |
| Reklam Sorumlusu | David Watson |
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