| Başlık | Lexus Elevate |
| Haftanın | Team One |
| Kampanya | Lexus Elevate |
| Reklamcı | Lexus |
| Marka | Lexus |
| Posted | Eylül 2016 |
| Sektör | Cars |
| hikaye | After two years of partnering with the USA Pro Cycling Challenge (USAPCC), Lexus needed that extra push to be recognized as an authentic partner and supporter of the sport and to drive future consideration among this target audience. Our goal was to increase awareness of the event among spectators on-site and enthusiasts watching at home. 7M PR impressions later, we did just that. Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs and a Gold Graphis Award. |
| Medya Türü | İnteraktif |
| Süre | |
| Konsept | Team One |
| Prodüksiyon Sorumlusu | Chris Graves |
| Prodüksiyon Sorumlusu | Sam Walsh |
| Prodüksiyon Sorumlusu | Michelle Craig |
| Görüntü Yönetmeni | Carl Burke |
| Yaratıcı Yönetmen | Alastair Green |
| Prodüksiyon Sorumlusu | Alastair Green |
| Yönetmen | Anrick Bregman |
| Sanat Yönetmeni | Quoc Lu |
| Yaratıcı Yönetmen | John Dohrmann |
| Yetenek | Christian Vande Velde |
| Prodüktör | Tiffany Otoya |
| Prodüktör | Kristen Little |
| Reklam Yazarı | Mike Rozycki |
| Tasarımcı | Lucia Matioli |
| Müşteri Süpervizörü | Jeanna Duff |
| Müşteri Temsilcisi | Amy Davis |
| Prodüktör | Rory Mathieson |
| Prodüktör | Alexis Celic |
| VR Technician | Joff Harris |
| Editör | Joe Randall-Cutler |
| Digital Production | UNIT9 |
| Music & Sound Design | Plan8, Stockholm |
| Yaratıcı Ajans Başkanı | Chris Graves |