La Trobe University - "Living Landscapes"

Sick Dog Wolf Man

Sick Dog Wolf Man Melbourne, Australia

Ödüller

7456

Marka: La Trobe University
Ülke: Australia

Reklamcı: La Trobe University

Başlık	Living Landscapes
Haftanın	Sick Dog Wolf Man
Kampanya	Living Landscapes
Reklamcı	La Trobe University
Marka	La Trobe University
İlk Yayınlanma Tarihi	2017 / 2
Sektör	Colleges, Universities & Education Centers
felsefe	A new La Trobe University initiative via AIRBAG and SDWM, inspired by one of the world's most influential living artists currently featuring at the NGV in David Hockney: Current, will see a virtual forest of hand drawn digital trees and plants translated into a real-life forest, creating long-lasting benefits for the environment. Under the initiative, Living Landscapes, visitors to the NGV's Friday Nights program create their own personalised tree on an iPad using the colours and brush strokes inspired by David Hockney. They move their tablet over a scale replica of the University's 30-hectare Wildlife Sanctuary and digitally "plant" their creation within a growing virtual forest. For each of the estimated 4000 virtual plants created during the initiative, La Trobe will plant one within the Sanctuary, which was set up 50 years ago to protect local flora and fauna.
Medya Türü	Interactive Outdoor Experience
Süre	120 seconds
Prodüksiyon Şirketi	AIRBAG
Chief Marketing Officer (CMO)	Mark Engel
Director of Brand Marketing & Sponsorships	Julian Murphy
Campaign Manager	Annabel O'Neill
Social Media Manager	Felicity Cull
Operational Management	Vern Steele
Managing Partner	Adrian Bosich
Creative technologist	Steven Nicholson
Prodüktör	Nick Venn
Prodüktör	Johanna Rayner
Developer	Stephen Burns
Developer	Brad Hammond
Yaratıcı Yönetmen	James Orr
Yaratıcı Yönetmen	Elle Bullen
Design Director	Jake Turnbull
Direktör	Jarrick Lay
Social Strategy Director	Phoebe Bullen
PR Agency	Soda Communications
Yönetici Direktör	Chriss Mannix
Müşteri Temsilcisi	Maddi Vantarakis