| Başlık | The Beautiful After |
| Haftanın | FP7/DXB - McCann Worldgroup |
| Kampanya | The Beautiful After |
| Reklamcı | Emirates NBD |
| Marka | Emirates NBD |
| İlk Yayınlanma Tarihi | 2015 / 10 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| Slogan | Retirement is not an ending but a new beginning for the rest of your life |
| hikaye | The bank invited unsuspecting people to press the pause button on their today and imagine their own future, as if that future was right there in front of them… Check out the unexpected and priceless experience in the video. To generate conversations around the topic of retirement, the bank is also inviting viewers to a nationwide movement around the topic. When people get married, they take wedding vows for their future together. Planning for retirement has that same sentiment of planning a future together. Wedding vows are given a lot of importance, because they are more than just words. They are promises and commitments made by the couple for their future together. So, the campaign is also encouraging people to share their vows for life after work with a hashtag #RetirementVows. |
| felsefe | Only 1/3rd of residents in the United Arab Emirates (UAE) save for retirement. With the rising costs of living and raising a family, retirement planning is no longer a priority. Living fast-paced lives in cities such as Dubai and Abu Dhabi, people tend to focus on their immediate needs and their children’s future, forgetting their own. While they focus on succeeding in life at work, they often forget about life after work. Emirates NBD is a leading banking brand in the UAE and in the Middle East. And wanted to promote the importance of retirement plans in one’s financial portfolio as a means of securing a more fulfilling financial future. |
| Medya Türü | Case Study |
| Süre | |
| Strategist | Tahaab Rais |
| Yaratıcı Yönetmen Ortağı | Josephine Younes |
| Sanat Yönetmeni | Josephine Younes |
| Yaratıcı Yönetmen Ortağı | Nayaab Rais |
| Reklam Yazarı | Nayaab Rais |
| Müşteri Direktörü | Vicky Kriplani |
| Müşteri Temsilcisi | Layan El Hafi |
| Strateji Planlamacı | Sameer Islam |
| Müşteri Temsilcisi | Erna Redzepagic |
| Ajans Prodüktörü | Mint |
| Prodüksiyon Şirketi | ZO Productions |
| Yönetmen | Ziad Oakes |
| Sinematografi | Ziad Oakes |
| Prodüksiyon Şirketi Prodüktör | Tania Salha |
| Ses | John Kochanczyk |
More Work
SEE ALLThe Protective Rhymes (Board)
- MARKA:
- Anghami
- HAFTANIN:
- Leo Burnett Middle East & North Africa
The Out Of This World Match (133s)
- MARKA:
- Mastercard
- HAFTANIN:
- FP7/DXB - McCann Worldgroup
Expo 2020 Dubai
- MARKA:
- MasterCard
- HAFTANIN:
- Craft Worldwide
PopUp Books (Case Film)
- MARKA:
- WHSmith
- HAFTANIN:
- FP7/DXB - McCann Worldgroup
A Priceless Delivery
- MARKA:
- MasterCard
- HAFTANIN:
- FP7/DXB - McCann Worldgroup
Finding Light in the Dark
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- FP7/DXB - McCann Worldgroup
PROJECT AKSHAR (ALPHABETS)
- MARKA:
- SMARTLIFE
- HAFTANIN:
- FP7/DXB - McCann Worldgroup
A World of WE
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- FP7/DXB - McCann Worldgroup
When You are Gone
- MARKA:
- Emirates NBD
- HAFTANIN:
- FP7/DXB - McCann Worldgroup