| Başlık | Pina Colada |
| Haftanın | AMV BBDO |
| Kampanya | Tech for the life you dream of… |
| Reklamcı | PC World |
| Marka | Currys PC World |
| İlk Yayınlanma Tarihi | 2015 / 3 |
| Sektör | Computers, PDAs & Calculators |
| Slogan | tech for the life you dream of |
| hikaye | AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…” |
| felsefe | In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band. |
| Medya Türü | Television |
| Süre | |
| Directors | The Bobbsey Twins From Homicide |
| Yaratıcı Yönetmen | Alex Grieve |
| Yaratıcı Yönetmen | Adrian Rossi |
| Prodüktör | Andrew Studholme |
| Prodüksiyon Şirketi | Blink London |
| Prodüksiyon Sorumlusu | James Bland |
| Ajans Prodüktörü | Polly Lowles |
| Yaratıcı Yönetmen | Clark Edwards |
| Görüntü Yönetmeni | Christopher Sabogal |
| Editör | Ed Cheeseman |
| Post Prodüksiyon | The Mill London |
| Reklam Yazarı | Clark Edwards |
| Agency Planner | David Edwards |
| Agency Planner | Sarah Sternberg |
| TV Producer | Polly Lowles |
More Work
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- HAFTANIN:
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