UN Women France / Sistafund - "InMySeat"

BETC Paris

BETC Paris Pantin, France

1405

Başlık	InMySeat
Haftanın	BETC Paris
Kampanya	InMySeat
Reklamcı	United Nations Women
Marka	UN Women France / Sistafund
İlk Yayınlanma Tarihi	2023 / 3
Sektör	Charities, Foundations, Volunteers
hikaye	In 2023, 49% of the working population in France are women. But in the tech industry, they only represent 20% of employees. The reason? The lack of visibility of female role models. These models do exist, but they are hard to find. Especially on LinkedIn, the tech industry's favorite platform.UN Women France and Sistafund, gave women in tech the visibility they deserve to inspire the next generation, by organizing the biggest LinkedIn profiles hijack ever made : InMySeat. The most followed French executives on Linkedin, swapped their profiles with inspiring women in tech to highlight their careers and achievements.
Medya Türü	İnteraktif
Brand Manager	Tatiana Jama
Agency Manager	Mercedes Erra
Agency Manager	Catherine EMPRIN
Agency Manager	Emmanuelle DE-MONTESSON
Agency Manager	SYLVIE GEIGER
Agency Manager	Jeanne Libfeld
Agency Manager	Pierrick Jegou
Agency Manager	Laetitia Bernard
Yaratıcı Ajans Başkanı	Stéphane Xiberras
Yaratıcı Yönetmen	Antoinette Beatson
Yaratıcı Yönetmen	Matthieu Bouilhot
Sanat Yönetmeni	Marie Glotin
Reklam Yazarı	Gilliane Hellstern
Strateji Planlama	Claire Bayet
Trafiker	Anais Grelet
Prodüktör	Fanny Perier
Brand Manager	Céline Mas
Brand Manager	Catherine Reichert
Brand Manager	Amélie Cabon
İlustratör	Macrine Bateman
Motion	Laurent Ferry