PNC Bank - "The “Baking Of” the Gingerbread Branch"

Deutsch NY

Deutsch NY New York, United States

15770

Marka: PNC Bank
Ülke: United States

Reklamcı: The PNC Financial Services Group

Başlık	The “Baking Of” the Gingerbread Branch
Haftanın	Deutsch NY
Kampanya	Gingerbread Branch
Reklamcı	The PNC Financial Services Group
Marka	PNC Bank
İlk Yayınlanma Tarihi	2015 / 12
Sektör	Banking, Finance, Law & Insurance
felsefe	PNC Bank released its 32nd annual Christmas Price Index on Monday, Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch & PNC wanted to bring fun and finance together for the holidays, by building the world’s first life-size bank branch made of real gingerbread! The PNC Gingerbread Branch was open to the public December Friday Dec. 4–Sunday, Dec. 6 at Penn’s Landing in Philadelphia. Inside the Gingerbread Branch, kids and their families learned about the gifts and their prices from 12 beautiful columns meticulously crafted by expert pastry chefs. They enjoyed hot cocoa and gingerbread cookies from the Cookie Counter. The Gingerbread Branch wasn’t just a showcase for the Christmas Price Index, it was a working PNC Bank branch, where you could open an account or get some cash from a cookie-encrusted ATM. The design and architecture of the branch was part Art Deco and part Willy Wonka.
Medya Türü	Infomercial
Süre	120 seconds
Market	United States
Grup Yaratıcı Direktörü	Jeremy Bernstein
Sanat Yönetmeni	Alex Avis
Reklam Yazarı	Justin Lee
Tasarımcı	Juan-Carlos Pagan
Tasarımcı	Aliza Adam
Tasarımcı	Brian Gartside
Tasarımcı	Lynne Yun
İlustratör	Lynne Yun
İnteraktif Tasarımcı	Alex Miller
Prodüksiyon Sorumlusu	Joe Calabrese
Sanat Yönetmeni	Sarah Manna
Digital Producer	Suzanne Molinaro
Prodüktör	Josh Dietel
Basılı Malzeme Prodüktörü	Jeanette Luis
Technology Department	Michael Nicosia
Development	Jeff Denton
Development	Ryan Moylan
Motion Design	Matt Severin
Bilgi Mimarı	Dan Machlin
Tasarımcı	Priscilla Osredkar
Sound Engineer	Charles Hailey
Proje Sorumlusu	Clara Kim
Social Media Strategist	Jessica Yin
Director of Content	Gurbani Chadha
Digital Writer	Cristina Diaz Borda
Proje Sorumlusu	Katie Casares
Prodüksiyon Şirketi	TH Productions, New York
Tasarım	Design Compendium, Brooklyn
Prodüksiyon Şirketi	Steelhead
Yönetmen	Jeff Morgan
Görüntü Yönetmeni	Pete Slife
Editör	Aaron Schillinger
Editör	Pete Slife
Fotoğrafçı	Jeremiah Wilson
Müşteri Direktörü	Barbara Chandler
Müşteri Direktörü	Bennet Kim
Müşteri Süpervizörü	Trisha O
Müşteri Temsilcisi	Emily Maier
Business Affairs	Jaymie Lipman