| Başlık | Do it Right - Brand Print |
| Haftanın | Amsterdam Worldwide Group |
| Kampanya | Do It Right |
| Reklamcı | Warsteiner Brauerei |
| Marka | Warsteiner |
| Posted | Mayıs 2014 |
| felsefe | Our challenge was to take a classic, 260-year old beer brand into the 21st century and re-establish it as the innovator of the premium segment, both in Germany and 60 markets around the world. To achieve this, we created a strategic platform and an integrated campaign that highlights the shared attitude between the people and Warsteiner as a brand. Through evolving the existing brand claim 'Das einzig Wahre' ('The only true thing') to 'Mach das einzig Wahre' (Do it Right) we switched the focus from the product to the people to make it more accessible, inclusive and modern. The campaign’s engaging TV spots draw the viewer up in the momentum of their imagery, whilst the message provokes and challenges: whatever it is you do, do it right - Mach das einzig Wahre. Online documentary-style interviews tell the stories of the authentic personalities featured in the TV ads, and media placements across Print, OOH and Cinema support the fully integrated platform. |
| Sonuç | Campaign launched in April 2014. Results to follow.First indicators show that, in one month, the campaign achieved six times more views than the previous TVC campaign did in the last three years. It is now the most viewed online piece of content in the history of the brand. |
| Medya Türü | |
| Yaratıcı Yönetmen | Richard Gorodecky |
| Reklam Yazarı | Amadeus Henhapl |
| Reklam Yazarı | Karen Cardy |
| Sanat Yönetmeni | Fabian Hupfauf |
| Fotoğrafçı | Joey L. |
More Work
SEE ALLDo it Right - Product Print
- MARKA:
- Warsteiner
- HAFTANIN:
- Amsterdam Worldwide Group
Do it Right - Product Print
- MARKA:
- Warsteiner
- HAFTANIN:
- Amsterdam Worldwide Group
Mach das einzig Wahre
- MARKA:
- Warsteiner
- HAFTANIN:
- Amsterdam Worldwide Group
Do It Right
- MARKA:
- Warsteiner
- HAFTANIN:
- Amsterdam Worldwide Group