The Suntory Hall - "The Glassical Instrument for the Glassical Concert"

Ogilvy & Mather Japan / Geometry Global Japan tokyo, Japan

5713

Marka: The Suntory Hall
Ülke: Japan

Reklamcı: The Suntory Hall

Başlık	The Glassical Instrument for the Glassical Concert
Haftanın	Ogilvy & Mather Japan / Geometry Global Japan
Kampanya	The Glassical Instrument for the Glassical Concert
Reklamcı	The Suntory Hall
Marka	The Suntory Hall
Posted	Temmuz 2015
Sektör	Others
Slogan	ogilvy, suntory, geometry global, glassical concert
felsefe	“The Glassical Instrument” was designed to let the audience to experience its beautiful sound with a less classical approach. We created an unique musical instrument, “The Glassical Instrument”, with a glass, liquid and seemless musical note-shaped ice cube perfectly crafted using a patented Japanese technology “Ice Mold”. After hours of experimentation, 100 pieces of “The Glassical Instrument” were tuned to a different tone, dependent on the multiple combinations of size, thickness, and amount of liquid present and we meticulously played the “The Glassical Instrument” in the physical environment of the Suntory Hall.
Sorun	The ‘Suntory Hall’ in Tokyo is a world-class concert hall run by Suntory, global alcoholic beverage and food company. It is well known to produce some of the most beautifully balanced sounds in the world.
Sonuç	The research conducted after the release of the film, “The Glassical Concert” which depicts the purity of musical instruments made entirely of glass and event where younger audience could actually experience its tune of new its musical instrument revealed that 70% of people who were not interested in Suntory Hall, and were far from even going there, answered that they would like to visit the hall. Their perceptions such as “too formal” and “stiff” dramatically changed to “casual”, “fun” and “familiar with it.”
Medya Türü	Case Study
Süre	120 seconds
Yaratıcı Ajans Başkanı	Ajab Samrai
Yaratıcı Yönetmen	Head of Digital Design
Planner	Yasushi Arikawa
Sanat Yönetmeni	Akihiko Ono
Reklam Yazarı	Shinichiro Fukushima
Yönetici Direktör	Masahiro Saito
Müşteri Direktörü	Koichi Maeda
Müşteri Temsilcisi	Ai Shimomura