Michele Pavao
Line Producer at Hotel Surreal Arts
São Paulo Area, Brazil, Brazil
BaşlıkThe Greatest Carnival Without Pain
Haftanın
Kampanya The Greatest Carnival Without Pain
Reklamcı Sanofi Medley Farmaceutica
Marka Dorflex
İlk Yayınlanma Tarihi 2019
Sektör OTC Medicines (Pain Relievers, Cold & Flu, ...)
felsefe Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party.
Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese).
Medya Türü Outdoor/Out of Home
Süre
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Medya Planlama
Medya Planlama
Medya Planlama
Medya Planlama
Medya Planlama
Medya Planlama
PR Agency
PR Executive
PR Executive
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PR Executive
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Agency marketing/ PR
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Direktörü
Müşteri Temsilcisi
Planning Director
Strateji Planlama
Strateji Planlama
Strateji Planlama
Strateji Planlama
Strateji Planlama
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Prodüktör
Prodüktör
Ajans Prodüktörü
Ajans Prodüktörü
Ajans Prodüktörü
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Ajans Prodüktörü
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