Başlık | The Greatest Carnival Without Pain |
Haftanın | Publicis Brasil Comunicação |
Kampanya | The Greatest Carnival Without Pain |
Reklamcı | Sanofi Medley Farmaceutica |
Marka | Dorflex |
İlk Yayınlanma Tarihi | 2019 |
Sektör | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
felsefe | Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party. Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese). |
Medya Türü | Outdoor/Out of Home |
Süre | |
Marketing Director | Vinicius Santos |
Marketing Director | Fernanda Pincherle |
Marketing Director | Bruno Oliveira |
Marketing Director | Andre Rodrigues |
Marketing Director | Gabriella Nogueira |
Marketing Director | João Santana |
Medya Planlama | Viviana Maurman |
Medya Planlama | Erica Capellano |
Medya Planlama | Flavia Pinho |
Medya Planlama | Pedro Moreale |
Medya Planlama | Patrick Monteagudo |
Medya Planlama | Guilherme Mota |
PR Agency | Espalhe MSL |
PR Executive | Cláudia Cecília |
PR Executive | Adriana Cardoso |
PR Executive | Aline Marques |
PR Executive | Gabriel Grunewald |
PR Executive | Fernanda Monroy |
Agency marketing/ PR | Vivid Brand |
Müşteri Temsilcisi | Beatriz Chami |
Müşteri Temsilcisi | Guilherme Nogueira |
Müşteri Temsilcisi | Rodrigo Crisafulli |
Müşteri Direktörü | Gabriela Borges |
Müşteri Temsilcisi | Beatriz Pedrosa |
Planning Director | Alexandra Varassin |
Strateji Planlama | Diana Santos |
Strateji Planlama | Luciana Colnaghi |
Strateji Planlama | Matheus Funke |
Strateji Planlama | Heitor Konatsu |
Strateji Planlama | Guilherme Camargo |
Yaratıcı Ajans Başkanı | Domenico Massareto |
Yaratıcı Yönetmen | Marie Julie Gerbauld |
Yaratıcı Yönetmen | Leonardo Giannetti |
Reklam Yazarı | Mauricio Muniz |
Reklam Yazarı | Philippe Lacerda |
Sanat Yönetmeni | Bruno Silva |
Prodüktör | Thiago Rique |
Prodüktör | Mariana Mendes |
Ajans Prodüktörü | Daniela Andrade |
Ajans Prodüktörü | Nathan Peres |
Ajans Prodüktörü | Michele Pavao |
Ajans Prodüktörü | Lucas Milian |
Ajans Prodüktörü | Gabriela Chineze |
Prodüksiyon Şirketi | Vivid Brand |