| Başlık | Mother’s Day |
| Haftanın | FP7/BEY |
| Kampanya | Mother’s Day |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| İlk Yayınlanma Tarihi | 2018 / 3 |
| Sektör | Restaurants & Fast Food |
| felsefe | Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed. In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails. |
| Medya Türü | Television |
| Süre | |
| Sanat Yönetmeni | Pamela Karam |
| Yaratıcı Yönetmen | Karim Kazan |
| Yönetici Direktör | Emile Atallah |
| Reklam Yazarı | Thomas Young |
| Sanat Yönetmeni | Mike Awad |
| Sanat Yönetmeni | Rosy Muallem |
| Müşteri Temsilcisi | Petra Berbari |
| Head of Strategic Planning | Tahaab Rais |
| Strateji Planlama Direktörü | Carl Bou Abdallah |
| Account Director | Salim Fayed |
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- HAFTANIN:
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- HAFTANIN:
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- MARKA:
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- HAFTANIN:
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