| Başlık | Message Barter |
| Haftanın | Ogilvy India |
| Kampanya | Message Barter |
| Reklamcı | The Akanksha Foundation |
| Marka | Akanksha |
| İlk Yayınlanma Tarihi | 2013 / 9 |
| Sektör | Charities, Foundations, Volunteers |
| Slogan | How kids 'forced' celebrities to campaign for them |
| hikaye | What do you do when you don't have money for advertising? You 'force' the country's biggest celebrities to campaign for you :)Here's what Akanksha, an NGO in Mumbai, did to tell more and more people that they needed teachers for their schools. |
| felsefe | Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one for them in return. |
| Sorun | Akanksha, an NGO that provides free education to 5000 underprivileged kids, was looking for a cost effective idea to spread awareness about their need for teachers |
| Sonuç | 18 million people reached at no cost Traffic to Akankahs's website went up 4 times Teacher application went up 2.5 times. |
| Medya Türü | İnteraktif |
| Süre | |
| Daha fazla bilgi | akanksha.org |
| Reklam Yazarı | Jigar Fernandes |
| Reklam Yazarı | parth gadhia |
| Sanat Yönetmeni | rakesh jha |
| Yaratıcı Yönetmen | kiran antony |
| Yaratıcı Yönetmen | shahrukh irani |
More Work
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- MARKA:
- The Hindu
- HAFTANIN:
- Ogilvy India