| Başlık | Behind Fashion |
| Haftanın | BBDO Düsseldorf GmbH |
| Kampanya | Behind Fashion |
| Reklamcı | People for the Ethical Treatment of Animals PETA |
| Marka | PETA |
| Posted | Nisan 2016 |
| Sektör | Charities, Foundations, Volunteers |
| felsefe | The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way. Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. |
| Sorun | This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore. |
| Medya Türü | Case Study |
| Süre | |
| Reklam Sorumlusu | Hendrik Thiele |
| Yaratıcı Ajans Başkanı | Darren Richardson |
| Yaratıcı Ajans Başkanı | Wolfgang Schneider |
| Creative Managing Director | Kristoffer Heilemann |
| Yaratıcı Yönetmen | Fabiano Oliveira |
| Sanat Yönetmeni | Thiago Di Gregorio |
| Sanat Yönetmeni | Ailton Henriques |
| Reklam Yazarı | Sebastian Steller |
| Reklam Yazarı | Sid Guha |
| İlustratör | Jil-Marie Lang |
| Sanat Yönetmeni | Ailton Henriques |
More Work
SEE ALLRepicturing Homeless
- MARKA:
- Getty Images / fiftyfifty
- HAFTANIN:
- Havas Germany
Stove
- MARKA:
- Smart
- HAFTANIN:
- BBDO Group Germany
Office Party
- MARKA:
- Smart
- HAFTANIN:
- BBDO Group Germany
Salsa Class
- MARKA:
- Smart
- HAFTANIN:
- BBDO Group Germany
Michelle
- MARKA:
- Innoncence in Danger e.V.
- HAFTANIN:
- BBDO Group Germany
Marc
- MARKA:
- Innoncence in Danger e.V.
- HAFTANIN:
- BBDO Group Germany
Mina
- MARKA:
- Innoncence in Danger e.V.
- HAFTANIN:
- BBDO Group Germany
Screaming Trees
- MARKA:
- Agent Green
- HAFTANIN:
- Havas Germany
Invincible Reporters
- MARKA:
- Berliner Zeitung
- HAFTANIN:
- Havas Germany