JC Decaux - "Huge bills for advertising on Street View"

BBDO Belgium

BBDO Belgium Bruxelles, Belgium

8347

Başlık	Huge bills for advertising on Street View
Haftanın	BBDO Belgium
Kampanya	Huge Bills
Reklamcı	JC Decaux
Marka	JC Decaux
İlk Yayınlanma Tarihi	2014 / 6
Sektör	Business Services
hikaye	Together with BBDO Belgium, JCDecaux sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view. We attached a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for. Of course we weren’t going to let them pay this amount. The only thing we asked in return was to free up some of their time to listen to our sales team about our digital technologies and “How to get the most out of your media plan…
Sorun	As everyone knows, JCDecaux billboards are visible on the streets… But they’re also visible on the streets of… Google Street View. All these billboards have been left in place for years and years. Which means all these brands got years and years of free media space. So why not use this as a powerful B2B tool?
Medya Türü	Case Study
Süre	114 seconds
Reklam Sorumlusu	Veerle Colin
Müşteri Süpervizörü	Isabel Peeters
Reklam Yazarı	Morgane Choppinet
Sanat Yönetmeni	Toon Vanpoucke
Yaratıcı Yönetmen	Arnaud Pitz
Yaratıcı Yönetmen	Sebastien De Valck