Eleanor-Rose Stamp
Junior Producer at Fallon London
London, United Kingdom
BaşlıkBook Unique 1
Haftanın
Kampanya Book Unique
Reklamcı ebookers
Marka ebookers
İlk Yayınlanma Tarihi 2018 / 9
Sektör Online Travel & Reservation Services
felsefe Fallon London is letting would-be travellers know that
ebookers allows them to book holidays that are as individual as they are in a new television
campaign, which ditches cliched holiday tropes in favour of quirky fun.
The concept at the heart of the campaign is ‘Book unique’, built on Fallon London’s
observation that whatever your passion, thanks to ebookers’ breadth of choice and
flexibility, you can book a trip that is as unique as you.
This is brought to life via stories of weird and wonderful travellers and the unique holidays
they have booked through ebookers, in a fantastical style.
In one ad we see a boy who is mad on gladiators taken on a holiday to Rome by his parents,
where they can indulge their desire to live like emperors while their son gets some hands-on
experience of history.
In another spot, a couple who love marine life are able to book an entire trip to Dubai built
around their aquatic obsession, right down to staying in a hotel room with a window looking
out underwater.
The campaign runs on television, out of home, radio and social media starting this
September, in Finland and Switzerland. Anonymised data gathered from booked trips after
the campaign has launched will be used to inform future communications.
Medya Türü Television
Süre
Market Finland, Switzerland
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Managing Director
Head of Brand Communications
Marketing Manager
Sanat Yönetmeni
Reklam Yazarı
Finnish Copywriter
Grafik Tasarım
Grafik Tasarım
Client Service Director
Account Director
Planning Director
Agency Producer
Director
Production Co
Producer
Editor
Post Prodüksiyon
Sound Design
Sound Design
Görüntü Yönetmeni
Media planning/buying

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