| Başlık | vivo 2018 FIFA World Cup Brand Video (80s) |
| Haftanın | BBDO Hong Kong |
| Kampanya | Unlock Extraordinary |
| Reklamcı | VIVO |
| Marka | VIVO |
| İlk Yayınlanma Tarihi | 2018 / 5 |
| Sektör | Mobile Telephones & tablets |
| felsefe | BBDO South China was awarded creative duties last year in a competitive pitch with a strong brand-related big idea and execution – ‘Unlock Extraordinary’ – which includes a brand video, a series of 6 prints and digital content launching in China, followed by a global roll-out across markets with Vivo presence, including Cambodia, Hong Kong, India, Indonesia, Malaysia, Burma, Russia, Singapore, Taiwan, Thailand, Vietnam. The ‘Unlock Extraordinary’ campaign draws upon the belief that deep inside everyone is a piece of extraordinary, waiting to be seen; and that Vivo can help unearth that with its suite of cutting edge technology. And no occasion is more apt to demonstrate this than the FIFA World Cup, where extraordinary happens in abundance, be it on or off the pitch. Taking on this insight, the highly motivating film links together different pre-game ‘pep talks’ that happen moments before the opening ceremony in Russia, capturing the anticipation to celebration as each character’s story unfolds. ‘Unlock Extraordinary’ was a truly star-studded effort, with the film shot by celebrated director duo Josh Melnick and Xander Charity, and the print by famed photographer Tom Oldham. The campaign also called upon master Chinese calligrapher Fung Siu Wah to inscribe the Chinese campaign line “非凡吧！ 这是你的时刻”. This is another great example of how BBDO helps Chinese brands shine on the world stage, with world-class ideas – such as Alibaba Group’s ‘To the Greatness of Small’ branding campaign they developed in support of the PyeongChang 2018 Olympic Winter Games earlier this year. |
| Medya Türü | Television |
| Süre | |
| Market | China |
| General Manager | Eric Zhou (BBDO Guangzhou) |
| General Manager | Jason King (BBDO Hong Kong) |
| Creative Agency | BBDO South China |
| Reklam Yazarı | Natalia Chen |
| Sanat Yönetmeni | Nicole Lee |
| Yaratıcı Yönetmen | Kit Koh (BBDO South China) |
| Yaratıcı Yönetmen | Frankie Luk (BBDO HK) |
| Prodüksiyon Sorumlusu | Jenny Lee (BBDO HK) |
| Yönetici Direktör | JC Catibog, (BBDO South China) |
| Planner | Naomi Lam (BBDO HK) |
| Reklam Yazarı | Matthew Xu |
| Sanat Yönetmeni | Kevin Cheung (BBDO HK) |
| Studio Manager | Andy Man (BBDO HK) |
| Studio Manager | Dison Dai (BBDO Guangzhou) |
| Planning Director | Kenny Au Leong (BBDO Guangzhou) |
| Yaratıcı Ortak | Supparat Thepparat (BBDO Guangzhou) |
| Müşteri Temsilcisi | Yvonne Zhou (BBDO Guangzhou) |
| Account Director | Jacqueline Yu (BBDO HK) |
| Müşteri Temsilcisi | Bennet Wu |
| Production Company | Radical Media |
| Prodüksiyon Sorumlusu | Ben Schneider |
| Director | Josh & Xander |
| DOP | Steve Annis |
| Producer | Josh Barwick |
| Production Service Company | Ocean Films |
| Editing Şirketi | Rock Paper Scissors |
| Editor | David Brodie |
| Post Production Company | Glassworks Amsterdam |
| Composer | Ross Wakefield, Hopscotch Music Ltd. |
| Sanat Yönetmeni | Will Gao (BBDO Guangzhou) |
| Müşteri Temsilcisi | Ray Wei (BBDO Guangzhou) |
| Calligrapher | Fung Siu Wah |
| Tipografi | Fung Siu Wah |
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