Somos Defensores - "Alba Guías"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

1076

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Somos Defensores
Ülke: Colombia

Reklamcı: Somos Defensores

Başlık	Alba Guías
Haftanın	MullenLowe SSP3 Colombia
Kampanya	Unfinished Stories
Reklamcı	Somos Defensores
Marka	Somos Defensores
İlk Yayınlanma Tarihi	2023 / 4
Sektör	Human Rights
hikaye	In the last 20 years more than 1,300 Social Leaders and Human Rights Defenders have been murdered in Colombia.
felsefe	We turned 5.6% of the existing data into a symbol of fighting against impunity into a book that we need to finish writing. This book contains 20 unfinished stories that only go as far as the Attorney General's Office has gone in its investigations. Stories that are missing clues, reasons, witnesses, suspects and perpetrators, and the rest of the book has more than 100 blank pages each bearing the name of a murdered human rights defender or social leader whose investigation has not begun. The single copy of this book traveled to the places most affected by the violence in Colombia and collected more than two million signatures and became a citizen's petition that forced the prosecutor's office to investigate the remaining cases and complete their data.
Sorun	The Attorney Generals is in charge of collecting data on all these crimes. The problem is that it has come to show historical results in terms of investigating these crimes, which supposedly are around 70% effective. However, the journalistic investigation was able to show that only 5.6% of the cases have been investigated, meaning that 95% of the cases are unfinished, so we made a book to finish these stories.
Sonuç	• The Book turned into a citizens petition • +2 million people signed the book • 484 new cases are being investigated • 75 sentences were determined • 5.71k social media mentions • 34.3m reach • 58.8m impressions
Medya Türü	Print
Chief Executive Officer (CEO)	Francisco Samper
Yaratıcı Yönetmen	Juan-Carlos Castaño Bran
Yaratıcı Yönetmen	Camilo Londoño Siatova
Yaratıcı Yönetmen	Guillermo Siachoque
Yaratıcı Yönetmen	Jorge Eliecer Pinto
Müşteri Temsilcisi	Matthew Londono
Team Accounts	Sofia Cabrales
Director of production	Wilfredo Duque
Audiovisual Production Manager	Tiffany Bernal
Audiovisual Producer	Ryan Heredia
Ses	Camilo Medina
Sanat Yönetmeni	Camilo Londoño Siatova
Sanat Yönetmeni	Sebastián Marín
Sanat Yönetmeni	Juan Camilo Parra
Editör	Samuel Prieto Carvajal
Editör	Gustavo Gomez Rico
Editör	Yekar Osorio
Editör	Ivan Villacob
Editör	Sebastián González
Editör	Juan Camilo Contreras
General Director	Ginna Nieves
Müşteri Direktörü	Laura Villalobos