Óscar Martínez - FAD - The Real Young :60 | AdForum Talent: The creative industry network.

Creative Director at Saatchi & Saatchi Health, Barcelona

Madrid, Spain

Başlık	The Real Young :60
Haftanın	Saatchi & Saatchi Health
Kampanya	The Real Young
Reklamcı	FAD
Marka	FAD
Posted	Mart 2019
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.
Medya Türü	İnteraktif
Süre	60 seconds
General Creative Director	Óscar Martínez
Yaratıcı Yönetmen	Miriam Gutierrez
Creative Supervisor	Nani Albéniz